Non Toxic
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Non-Toxic and Tobacco-Free

WE have the power to choose what affects us. That's why we BLOCK cigarettes and their toxic chemicals, because smoking can damage nearly every part of our bodies.

People using screen readers may not be able to fully view information in this file. The content for this playlist is: LLI-FLAG-01_30.mp4

A man and woman walk down city streets in the daytime wearing fashionable clothes.

MAN: Confidence required.

Another woman takes a selfie against a backdrop of skyscrapers at night.

MAN: We block the hate.

A woman walks down the sidewalk in brown sunglasses and a colorful shirt. Another man in blue sunglasses stands on the sidewalk raising a paper fan over his head.

MAN: Poison stays out and love shines in.

A man gazes into the camera as he walks through a park. The woman in brown sunglasses looks at phonograph records.

MAN: Controlling your life means choosing what affects you.

A woman strolls through a plaza. A man stretches in the sun. A man walks down the street at night and smiles. A man walks past a sign mounted on a brick building, reading "Smoking can Damage Nearly Every Part of Your Body."

MAN: And for us, cigarettes, even bumming some on the patio, will be letting something toxic damage nearly every part of our bodies.

A man in a plaza tilts his sunglasses down and nods at another man watching him from a balcony. A woman walks down the street in a sparkly pink jacket and lipstick. She dances in a crowded club under golden lighting.

MAN: So whether you're serving on the runway, on your own, or together, we do it living free from tobacco.

People hug each other and dance in a club.

MAN: Because this life is non-toxic.

Strips of black blend together into a solid background. A logo and text appear, along with the Instagram, Facebook, YouTube and Twitter logos.

ON SCREEN TEXT: This Free Life
Brought to you by the U.S. Food and Drug Administration

WOMAN: This Free Life. Freedom to be tobacco-free.
For any more help, please email

What's your hater-blocking superpower?

Answer the questions to find out

You see your nemesis at the bar.
What do you do?

You’re chatting with friends when someone walks up and offers you a cigarette.
How do you respond?

How do you treat yourself on a day off?

Your toxic blocker must be the spinning
No matter who’s trying to bring you down, you can dodge it without ever stooping to their level.

Halleloolahoop Play Now PLAY NOW

Haters beware: your superpower is the
Shade Shield
You don’t let ANYTHING bring you down.

Shade Shield Play Now PLAY NOW

You have the same power as Valentina:
Magic Mascara
It’s hard for anything toxic to reach you when they can’t even get on your level.

Magic Mascara Play Now PLAY NOW

You must use the
Stiletto Stomp
After all, you stamp out ANYONE who tries to bring you down. You don’t stand for toxic in your life, and you’re not afraid to show it.

Stiletto Stomp Play Now PLAY NOW