Non Toxic
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Non-Toxic and Tobacco-Free

WE have the power to choose what affects us. That's why we BLOCK cigarettes and their toxic chemicals, because smoking can damage nearly every part of our bodies.

People using screen readers may not be able to fully view information in this file. The content for this playlist is: LLI-FLAG-01_30.mp4

A man and woman walk down city streets in the daytime wearing fashionable clothes.

MAN: Confidence required.

Another woman takes a selfie against a backdrop of skyscrapers at night.

MAN: We block the hate.

A woman walks down the sidewalk in brown sunglasses and a colorful shirt. Another man in blue sunglasses stands on the sidewalk raising a paper fan over his head.

MAN: Poison stays out and love shines in.

A man gazes into the camera as he walks through a park. The woman in brown sunglasses looks at phonograph records.

MAN: Controlling your life means choosing what affects you.

A woman strolls through a plaza. A man stretches in the sun. A man walks down the street at night and smiles. A man walks past a sign mounted on a brick building, reading "Smoking can Damage Nearly Every Part of Your Body."

MAN: And for us, cigarettes, even bumming some on the patio, will be letting something toxic damage nearly every part of our bodies.

A man in a plaza tilts his sunglasses down and nods at another man watching him from a balcony. A woman walks down the street in a sparkly pink jacket and lipstick. She dances in a crowded club under golden lighting.

MAN: So whether you're serving on the runway, on your own, or together, we do it living free from tobacco.

People hug each other and dance in a club.

MAN: Because this life is non-toxic.

Strips of black blend together into a solid background. A logo and text appear, along with the Instagram, Facebook, YouTube and Twitter logos.

ON SCREEN TEXT: This Free Life
FREEDOM TO BE,
TOBACCO FREE. VISIT US @ ThisFreeLife
Brought to you by the U.S. Food and Drug Administration


WOMAN: This Free Life. Freedom to be tobacco-free.
For any more help, please email tobaccocampaigns@fda.hhs.gov

What advice would you give your younger self?

What advice would you give your younger self?

What advice would you give your younger self?

Your voice is important. The strength and confidence you’ve built is worth protecting, especially from cigarettes that can damage nearly every part of your body.

Lila walks on the sidewalk past a dark sheet draped over a fence. Somber instrumental music plays.
ON SCREEN TEXT: A LETTER TO MY YOUNGER SELF...
ON SCREEN TEXT: BY LILA J. - SPOKEN WORD POET

PROUD MEMBER OF THE LGBT COMMUNITY

A close-up shot shows Lila turning the pages of a journal.
ON SCREEN TEXT: Dear little Lila,
When she says she don't
want you,
And you're the most broken
and lost.
You will find a way

LILA: Little Lila...
Lila stands in front of a fence in a city.
LILA: When she says she don't want you...
ON SCREEN TEXT: She don't want you
LILA: And you're feeling at your lowest...
Young Lila lays on a couch and fiddles with stickers on the wood panel walls.
LILA: Most broken and lost, you will find a way.
Young Lila sits up and stands up from the couch.
LILA: You will find a way.
ON SCREEN TEXT: You will
find a way
Young Lila looks out the window.
LILA: Safe from the dark places and the troubles that chase you.
Lila looks up from the journal.
LILA: You will find a way.
Close-up shot of the journal on her lap.

LILA: Where you will learn your sexuality is not a curse.
Lila walks down the sidewalk towards the camera.
LILA: Where negative thoughts won't cloud your mind.
Lila opens a door into the living room and walks in.
LILA: Where nothing will hurt your spirit...
ON SCREEN TEXT: Where nothing will hurt your spirit...
Young Lila walks down the sidewalk, carrying the journal.
LILA: Or your body.
ON SCREEN TEXT: or YOUR BODY
Lila sits on the couch in the living room and holds the journal.
LILA: Yours to protect and anything toxic, you'll reject.
ON SCREEN TEXT: Toxic, you'll reject
Young Lila walks down the sidewalk in front of a fence.
LILA: Including cigarettes that can damage nearly every part of your body.
ON SCREEN TEXT: Cigarettes can damage nearly
every part of your body

Lila walks down the sidewalk in front of a fence in the opposite direction as Young Lila.
Young Lila looks up at a brick building.
LILA: Little Lila...
Young Lila looks to the right.
Light streams through small perforated holes.
LILA: You have found your voice...
Lila stands with her eyes closed.
LILA: And you are already on your way home.

A page of the journal is shown.
ON SCREEN TEXT: Dear little Lila,
Young Lila looks into the camera.
ON SCREEN TEXT: Love,
Lila

The screen is covered by pink paint streaks. The This Free Life logo appears, along with white text.
ON SCREEN TEXT: This
Free Life

ON SCREEN TEXT: FREEDOM TO BE, TOBACCO-FREE.
ON SCREEN TEXT: VISIT US @ThisFreeLife
ANNOUNCER: This Free Life, freedom to be tobacco-free.

 It might have taken time, but you found it. The strength that used to be hidden inside is visible now—and it GLOWS. Protect it by living tobacco-free and rejecting the damage cigarettes can do to your body. 

Light fills a dark space as the metal door is raised by Rob pulling on a chain. Somber instrumental music
plays.
ON SCREEN TEXT: IF I COULD GO BACK...
ON SCREEN TEXT: BY ROB K. - PROFESSIONAL STRONGMAN
PROUD MEMBER OF THE LGBT COMMUNITY

ROB: The first time I came to this gym...
Rob lifts his duffel bag off of his shoulders and over his head.
ROB: I was just an insecure kid.
ON SCREEN TEXT: I was just an
insecure kid

Young Rob walks from a dark hallway into the dimly lit gym. A man punches a punching bag.
ROB: If I could go back, I'd tell myself, "that confidence you envy, that'll be yours."
ON SCREEN TEXT: confidence WILL be yours
Rob closes a locker door in a hallway filled with boxing gloves hanging on the wall.
ROB: It's gonna take a lot of work. It's gonna be really hard at times.
Young Rob looks in the mirror and removes the hood from his head.
ROB: But soon, you'll be able to just look at yourself...
Rob wears a sleeveless shirt and looks in the mirror.
ROB: And like what you see.
Rob crosses his arms and stretches.
ROB: You'll discover loving yourself is not weakness.
Rob exhales and reaches down to lift a bar with a lot of weight.
ON SCREEN TEXT: loving yourself
is not weakness

Young Rob reaches down and lifts a metal bar that doesn't hold any weight.

ROB: And failure is actually the beginning.
Young Rob lifts the bar to his chin, then drops it.
Young Rob reaches down to lift the bar again.
ROB: You're strong, man.
Rob lifts a huge bar and raises it over his head.
ROB: Relentless.
ON SCREEN TEXT: Relentless
ROB: You were always willing to put in work.
Young Rob lowers the bar from over his head.
Rob bends over and breathes heavily.
ROB: You will drop those toxic thoughts that held you back.
Young Rob drops the metal bar and exhales.
Young Rob lifts a dumbbell and curls it.
ROB: You will strengthen your body
Quick shots show young Rob doing different workouts and lifting different weights.
ROB: And protect it from anything that's gonna cause damage, including smoking.
ON SCREEN TEXT: Protect it from anything that can
cause damage, including smoking

ROB: That toxic will never get in your way.
Rob and young Rob face each other, both wearing sleeveless red shirts and breathe deeply, in unison.
ROB: And you will learn...
Rob lifts a huge weight over his head at a competition. A judge raises his hand, before signaling for Rob
to drop the weight.
ROB: Could have never been measured by iron.
ON SCREEN TEXT: Love,
Rob

The screen is covered by streaks of blue paint. The This Free Life logo appears, along with white text.
ON SCREEN TEXT: This
Free Life
ON SCREEN TEXT: FREEDOM TO BE,
TOBACCO-FREE.
ON SCREEN TEXT: VISIT US @ThisFreeLife
ANNOUNCER: This Free Life, freedom to be, tobacco-free.

Self-confidence isn’t always easy to find, but your younger self would be proud of your glo-up. Protect how far you’ve come by blocking cigarettes and their toxic chemicals that can damage nearly every part of your body.

Kentrell walk in front of a wall of windows. Light streams in through the windows. Somber instrumental
music plays.
ON SCREEN TEXT: I WOULD HAVE TOLD MYSELF...
ON SCREEN TEXT: BY KENTRELL C. - MAJORETTE DANCER
PROUD MEMBER OF THE LGBT COMMUNITY
Kentrell walks across a crosswalk with a group of people. His eyes are closed.
KENTRELL (softly): And five, six, seven, eight. When I think back...
A younger Kentrell walks through a living room and sits down on a couch. He practices choreography
using his hands. White text appears on screen.
KENTRELL: I would tell myself there will be pain that I cannot save you from.
ON SCREEN TEXT: There will
be pain

Kentrell stands in the living room and stretches his arms above his head.
Present day Kentrell sits in a chair in a warmly lit room with his eyes closed.
KENTRELL: People will have a hard time letting you be the person you were meant to be, but never
miss a step.
Kentrell walks down an alley away from the camera.
Kentrell dances in the alley.
ON SCREEN TEXT: Never miss
a step

KENTRELL: You will learn that standing out is extraordinary.
ON SCREEN TEXT: Extraordinary
Kentrell walks down a sidewalk at night with three other people. All four of them wear tight black and
gold body suits.
Kentrell and his group join hands and ring around a group of people on the sidewalk while they dance.
KENTRELL: You will be seen, your courage felt.
ON SCREEN TEXT: Courage

Young Kentrell dances in a kitchen.
KENTRELL: And while I can't stop others from trying to hurt you...
Kentrell and his dance group walk down the sidewalk at night.
Young Kentrell walks away from the camera in the kitchen while removing his jacket.
Kentrell spins and swings his hair in the city at night.
KENTRELL: You will learn to never harm yourself.
ON SCREEN TEXT: Never harm yourself
Young Kentrell stands with his eyes closed in the brightly lit kitchen.
KENTRELL: Never letting something like smoking damage nearly every part of your body.
ON SCREEN TEXT: Never letting smoking
damage nearly
every part of your body

Kentrell and his group dance together on the sidewalk at night.
Kentrell the other dancers walk in unison down the alley.
The group dances in the city at night.
KENTRELL: Because you will block that toxic and let love in.
Kentrell looks into the camera while dancing.
ON SCREEN TEXT: Let love in
Kentrell raises his arms and dances in the living room.
KENTRELL: And soon, you'll trade that living room light for the limelight.
Young Kentrell stands in the living room and looks out the window.
Kentrell and his group of dancers dance in unison on the sidewalk.
ON SCREEN TEXT: Love,
Kentrell
KENTRELL: You'll see.

The screen is covered by yellow paint streaks. The This Free Life logo appears, along with black text.
ON SCREEN TEXT: This
Free Life

ON SCREEN TEXT: FREEDOM TO BE, TOBACCO-FREE.
ON SCREEN TEXT: VISIT US @ThisFreeLife
ANNOUNCER: This Free Life. Freedom to be, tobacco-free.

You’ll always remember how far you’ve come, and what it took to get here. Protect your freedom to be, by living free from cigarettes and their toxic chemicals that can damage your body.

At an indoor pool, Chloe wears a swim cap, and her face is streaked with water. She gazes into the
camera as uplifting instrumental music plays.
ON SCREEN TEXT: IF I COULD GO BACK...

BY CHLOE L. - SYNCHRONIZED SWIMMER
PROUD MEMBER OF THE LGBT COMMUNITY

CHLOE: If I could go back...
A young Chloe sits at the edge of an indoor pool, her legs drawn to her chest.
ON SCREEN TEXT: I would
tell myself
CHLOE: I would tell myself...
Young Chloe struggles to complete a pushup.
CHLOE: Even at your weakest...
Now, Chloe's strong arms sport tattoos, and she easily does two clap pushups.
CHLOE: You will find your strength.
Young Chloe lies at the edge of the water, her hands behind her head. Her eyes close.
CHLOE: The pressure will lighten.
Synchronized swimmers take off underwater, with Chloe in the lead.
CHLOE: And everything will soon feel in sync.
Upside down underwater, the swimmers move in unison as they turn with pointed legs.
Young Chloe gazes down at the water.
CHLOE: Take a breath.
Chloe swims to the bottom of the pool, then gracefully bends toward the surface.
ON SCREEN TEXT: Listen to your body
CHLOE: Listen to your body. It will inspire others.
With outstretched arms, the synchronized swimmers surface.

Young Chloe does sit-ups.
CHLOE: So take care of it.
ON SCREEN TEXT: Protect it from the damage
smoking can cause

CHLOE: Protect it from the damage smoking can cause.
Now, Chloe sits with her feet dangling in the pool.
CHLOE: Keep it safe from anything toxic that threatens the progress you've made.
Young Chloe gazes out at the pool as synchronized swimmers float on their backs and kick.
Chloe and her team spin upside down and kick their legs.
CHLOE: And remember...
Underwater, Young Chloe tucks her legs to her chest.
CHLOE: Taking a breath was never about giving up.
The view is upside down, so that Chloe, as she swims in a vertical position, appears to be walking on the
surface of the water.
ON SCREEN TEXT: find your freedom to be
CHLOE: It was about finding your freedom to be.
Young Chloe swims upward, and then present-day Chloe breaks the surface of the water. She takes off
her goggles.
ON SCREEN TEXT: Love,
Chloe

The screen is covered by green paint streak, and the logo for This Free Life, text details, and social
media icons appear.
ON SCREEN TEXT: This
Free Life
FREEDOM TO BE,
TOBACCO-FREE.
VISIT US @ThisFreeLife
ANNOUNCER: This Free Life: freedom to be, tobacco-free.